The April-June 2010 issue of our company newsletter SOAR focuses on the habits of effective people. “To be effective means not only to work harder, but to work smarter,” President and CEO Dennis Uy says in his message. “Know your goals, so you won’t be running in circles at work with no meaningful output to show.” In our “Values at Work” section, Phoenix staff share how they practice the 7 Habits of Effective People at work. We feature how Phoenix Petroleum fuels the growth of the Davao Reyer bus company. A Luzon Phoenix dealer shares why poverty is no hindrance to success. Also in SOAR are new station openings, news, events, and CSR activities.

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